Allen Zeng — Your local partner on the ground in Shenzhen

For 15+ years I've worked in sourcing, brand consulting and product design. Earlier I co-founded a design firm and built a cultural-creative brand in Tibet. I founded GoSource with Cynthia to close the gap between overseas founders and China's factories — and to do it transparently.

My path

• 15+ years in sourcing, brand consulting & product design
• Co-founded a brand consulting & design firm
• Built a cultural-creative brand in Tibet
• Founded GoSource with Cynthia (ex-BYD)

Why I keep showing up

Twelve years ago, on the high plateau of Tibet, I started running with an Argentine friend — and never stopped. Half-marathons, full marathons, then 50 km trail races.

My sourcing and audit work takes me to a different Chinese city almost every week. The first thing I pack is my running shoes. Running is how I learned to do the distance and finish what I start — the same discipline I bring to every client's project.

Coastal trail, road race, mountain trail — running keeps me grounded across every city.

The Tibet chapter

Tibet is where the running habit started and where I first built something from scratch — a cultural-creative brand — long before GoSource. That experience shaped how I see cross-cultural work: respect the place, listen first, then build something that lasts.

Cynthia & the team

Cynthia was a Marketing Planning Project Manager at BYD and a Project Secretary at LWK + PARTNERS. She brings big-corporate process discipline and a sharp eye for quality to our back-end supply chain and product development.

Meet Cynthia & the full GoSource team →

Our vision

We founded GoSource on a simple judgment that holds true over the long run: global consumers' demand for good products has always been there; China's supply chain advantage in cost-performance and manufacturing flexibility has always been there; and global founders' need to turn ideas into products is just as real. But tariffs, geopolitics and cultural difference make it hard for Chinese sellers to reach every corner of the world. Many overseas founders have no shortage of market insight — what they lack is the ability to turn that insight into a qualified product and deliver it reliably. We don't profit by manufacturing information asymmetry; we create value by bridging it. I connect with founders on the front end; Cynthia delivers on the back end.

What this means for you

You get a local partner who is actually on the ground — in the factory, in the city, on the audit. Transparent factory pricing plus a clear service fee. No information games, no surprises. Just a reliable path from your idea to a product you can ship.