Allen Zeng — Founder of GoSource, a China sourcing agent in Shenzhen

Allen Zeng is the founder of GoSource, a China sourcing agent based in Shenzhen, with 15+ years in sourcing, brand consulting and product design. Before GoSource, he co-founded a brand consulting and design firm and built a cultural-creative brand in Tibet. He started GoSource with Cynthia Chen to close the gap between overseas founders and China's factories, and to do it transparently.

Unlike a commission-based agent, GoSource operates as a buying office: a fixed service fee on top of the factory price, with the factory price and our fee shown as two separate lines.

Background

• 15+ years in sourcing, brand consulting & product design
• Co-founded a brand consulting & design firm
• Built a cultural-creative brand in Tibet before GoSource
• Founded GoSource with Cynthia Chen (ex-BYD)

Why he keeps showing up

Twelve years ago, on the high plateau of Tibet, Allen started running with an Argentine friend — and never stopped. Half-marathons, full marathons, then 50 km trail races.

His sourcing and audit work takes him to a different Chinese city almost every week. The first thing he packs is his running shoes. Running is how he learned to do the distance and finish what he starts — the same discipline he brings to every client's project.

Coastal trail, road race, mountain trail — running keeps him grounded across every city.

The Tibet chapter

Tibet is where the running habit started and where Allen first built something from scratch — a cultural-creative brand — long before GoSource. That experience shaped how he sees cross-cultural work: respect the place, listen first, then build something that lasts.

Cynthia & the team

Cynthia Chen was a Marketing Planning Project Manager at BYD and a Project Secretary at LWK + PARTNERS. She brings big-corporate process discipline and a sharp eye for quality to our back-end supply chain and product development.

Meet Cynthia & the full GoSource team →

Our vision

GoSource was founded on a simple judgment that holds true over the long run: global consumers' demand for good products has always been there; China's supply chain advantage in cost-performance and manufacturing flexibility has always been there; and global founders' need to turn ideas into products is just as real. But tariffs, geopolitics and cultural difference make it hard for Chinese sellers to reach every corner of the world. Many overseas founders have no shortage of market insight — what they lack is the ability to turn that insight into a qualified product and deliver it reliably. GoSource does not profit by manufacturing information asymmetry; it creates value by bridging it. Allen connects with founders on the front end; Cynthia delivers on the back end.

What this means for you

You get a local partner who is actually on the ground — in the factory, in the city, on the audit. Transparent factory pricing plus a clear service fee. No information games, no surprises. Just a reliable path from your idea to a product you can ship.